Kirkby Consulting Shopify Blog
Hands-on guides for Shopify store operators, written by the team that builds and runs stores for DTC and B2B brands. Practical fixes for speed, B2B, AI search, replatforming and merchandising.
Latest Shopify guides.
For mid-market merchants, Magento vs Shopify comes down to two things: how long it takes to get live, and who on your team can run the store once you are.
An enterprise migration and a multi-brand build both run on Shopify Plus, but they fail in different ways. Here is how to tell which problem you are solving, and how to sequence it.
Each app looks cheap on its own. Here is how to turn your app stack into a cost per order, test each app against contribution margin, and cut the ones that don't pay.
Migrating from Magento or WooCommerce, setting up B2B, wiring in an ERP, or fixing conversion? Here are the ten decisions that decide whether a Shopify store scales.
Most agencies treat design as the last step. For high-end brands that sequence costs conversion. Here is what design-led ecommerce means and the metrics it moves.
Shopify optimization means improving a live store across speed, theme, product pages and search. Here is what each covers, and a 20-minute self-audit to see where you stand.
We move brands onto Shopify from Magento and BigCommerce, so we see the trade-offs up close. Here is how the three compare for a brand that wants to grow.
Plenty of stores do not need an agency yet. Here is when a freelancer is the right call, when you need an agency, and the questions to ask before you hire either.
A slow Shopify store is almost always caused by something added on top of Shopify. Here are the seven causes we find most often, and how to fix each one.
Amazon just blocked Muse from shopping on Amazon.com. The good news is, this gives your products on Shopify a lot more real estate within Meta’s AI assistant.
If you sell personalized, configurable or wholesale products you usually hit the same two problems very quickly. Shopify has a built-in feature that solves both.
Ever wanted to show all the colors a product comes in on the collection page, without losing the convenience of variants? No app needed.
We always recommend the free Shopify theme Horizon to our clients. Is it the most feature complete? No. Is it the most shiny? Also no.
Following these steps helps you avoid the pitfalls of blindly AI developing your site.
You can't definitively stop bots from visiting your site. A more helpful framing is this: what problems is the bot traffic actually causing you?