Kirkby Consulting
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The external Shopify team for high-volume merchants.

We build and run Shopify stores for 7- to 9-figure DTC and B2B brands. Based in New York City, ten years on the platform, more than 100 stores built.

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Michael Stars storefront, a women's apparel Shopify store
Slingshot Sports storefront, a watersports Shopify store
Nc'nean storefront, an organic whisky distillery Shopify store
Vestique storefront, a women's fashion boutique Shopify store
Hwang Bishop storefront, a handmade lighting Shopify store
Ride Engine storefront, a watersports equipment Shopify store
STLN storefront, a menswear Shopify store
Shop Therapedic storefront, a mattress Shopify store
As featured in
OMR Business Insider Shopify Official Partner

Brands that sell at scale.

A sample of the DTC and B2B teams we build and optimize Shopify stores for.

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Photo from the Slingshot storeCase study Photo from the Michael Stars storeVisit store Photo from the Nc'nean storeCase study Photo from the Vestique storeVisit store Photo from the Ride Engine storeVisit store Photo from the Hwang Bishop storeVisit store Photo from the STLN storeVisit store Photo from the Shop Therapedic storeVisit store

What our clients say.

We have worked on a series of projects with James and his team, including a website refresh, SEO, B2B account handling in Shopify, and a custom configurator to handle the handoff with our ERP system. When we ask for something, he tells us plainly whether it can be done, and if he doesn’t know, he figures it out fast. During go-live, his team worked many late nights and weekends with me to resolve problems as they came up. In my 20 years working with consultants, James is one of the best, period.
Sean

Stabilize, Optimize and Grow your Shopify E-commerce Business

Every Shopify business that scales successfully gets three things right: a technical foundation that holds up under pressure, a storefront that converts the traffic it gets, and a marketing channel mix that acquires customers for less than they spend.

Most brands we meet struggle with one of these three pillars, preventing them from achieving their full potential.

  • A site with weak technical fundamentals breaks as soon as you try to grow the business.
  • A stable site that converts poorly will waste your marketing budget.
  • A stable, well converting website stalls if you don’t bring in new customers.

We call this the SOG Framework. It lets you break down challenges in your Shopify business into one of three categories and gives you an order in which to fix them.

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How we can help your Shopify business.

All services
01Shopify Website DevelopmentNew builds and replatforms to Shopify.02Shopify Website OptimizationConversion rate optimization for ambitious brands.03Shopify B2B Website DevelopmentWholesale, net terms, and catalogs priced per customer.04Strategic E-Commerce ConsultingA second set of hands on roadmap, vendors, and trade-offs.05ADA Compliance for ShopifyWCAG 2.2 AA work that holds up to a real audit.06AI Search OptimizationGet sales on ChatGPT and other chat bots.

How we helped grow Shopify businesses.

Slingshot product quiz
+23%
Attributed Revenue
Slingshot

Custom product quiz development with Klaviyo integration & Looker Studio dashboard.

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For Play product page
+15%
Conversion Rate
For Play

Product page rebuild for an intimacy chocolate brand.

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Nc'nean Distillery
18%
LCP Reduction
Nc'nean Distillery

Replatform from a 1.0 theme to Shopify Horizon.

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Free tool

Free Shopify Store Audit

Run your store through the audit. It scores you on Stabilize, Optimize and Grow, then shows you exactly where your store fails and what to fix first.

Run the free audit

Common questions.

What does Kirkby Consulting do?
We are an external Shopify development team and official Shopify Partner. We build, fix and grow Shopify stores using our SOG Framework: Stabilize the foundation, Optimize the storefront and Grow the channels that bring customers in.
Who do you work with?
DTC and B2B brands doing 7 to 9 figures a year on Shopify or moving to it. We have spent ten years on the platform and built more than 100 stores.
What happens on the scoping call?
It is 30 minutes with one of the owners. We go through your store and what you need, then tell you plainly whether we can help. If we are a fit, you get a clear proposal and price.
Do you build Shopify B2B and wholesale?
Yes. We set up Shopify B2B with buyer-specific catalogs, pricing and ERP integrations. Start with our free B2B setup guide or see B2B development.
How does the free store audit work?
Enter your store URL and the audit scans your public pages for speed, catalog quality, tracking, accessibility and AI search readiness, then scores you across Stabilize, Optimize and Grow.
What does it cost?
Every project is scoped individually. We go through your requirements on a 30-minute scoping call, then follow up with a clear proposal and price. There is no commitment until you see the scope.

Let's talk about your project.

Book a 30-minute scoping call. We'll go through your requirements, answer your questions, and follow up with a clear proposal and price. No commitment until you see the scope.

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