Save money on license fees, increase your wholesale revenue and solve the software headaches your reps report
Setting up your B2B on Shopify
Run wholesale on the same Shopify backend as your DTC store. This 31-page guide covers where Shopify fits in your B2B process, what you need to set it up properly, and how to get it right.
- A straight answer on whether Shopify B2B fits your business
- What Shopify does out of the box, and what needs custom work
- A step-by-step setup guide for your team, no Plus plan required
From the team behind 100+ Shopify builds and the 7-figure B2B implementation at Slingshot Sports.
Who is this for
You already run your DTC store through Shopify and have a wholesale setup via a separate website, your ERP system or a marketplace like Faire.
The top 2 sections are designed for the decision maker, to help you choose whether Shopify is a good fit for your B2B.
The following sections are hands-on implementation advice designed for the team setting up the Shopify store.
Get the free B2B setup guide
Why should you run your B2B via Shopify
If you already run your DTC website via Shopify, running your B2B on the same backend / site has several advantages:
1. Less systems. You no longer need to rely on a separate B2B store with a separate catalog, price lists and customer list. You consolidate it all within Shopify
2. Save money. By getting rid of your dedicated B2B systems, you can cancel any subscription plan you have related to that. A lot of B2B systems charge per rep. Shopify doesn't. Cost won't scale as you scale your sales operations.
3. Simple integrations. Shopify integrates into all major ERP & CRM systems, as well as 3PLs. It even integrates into the tools your B2B customers use to sell to their customers. Shopify can become the central selling system across DTC & B2B.
4. Ease of use for your customers. A lot of B2B systems are clunky for your reps and your customers to operate. Shopify is built for online commerce. Also, you own all the code, so you can easily add new features specific to your business
Why now
Shopify has opened up their B2B functionality to all plans, no longer limiting it to Shopify Plus. Plus still gives you some extra benefits such as more price lists and pricing per customer, but for 90% of companies, a lower plan is sufficient.
What's inside
We'll walk through WHERE Shopify lives in your B2B process, WHAT you need to set it up properly and HOW to set it up for success.
FREE BONUS: Extra functionality you can add to your Shopify B2B with some coding to unlock extra sales & smoother order processing.
Get the free B2B setup guide
How to work with us
If you want to set up your B2B on Shopify and want it done right, we offer a complete done-for-you implementation to your exact specifications.
We do the basic B2B setup for you, but the real value comes from custom functionality.
We can build all of the above features for you and customize them to your exact needs.
We have 10+ years of Shopify experience, built over 100 stores and several fully custom B2B setups.
For our client Slingshotsports.com, we built a full B2B implementation described in this document, helping them generate 7-figures of B2B revenue via Shopify in 2026.
Here is what they had to say:
Working with James and his team has been an absolute pleasure. His response time was instant, and his team is extremely knowledgeable. James completely rebuilt our Slingshot Sports Shopify site from the ground up revamping the theme, improving site architecture, and delivering a faster, cleaner experience across the board.
AJ Rehn — Head of E-Commerce