Kirkby Consulting
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Shopify Website Optimization

Your store works. It could work harder. We find the speed problems, conversion leaks, and friction that quietly cost you orders, and we fix them.

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What it is

Optimization is the work after launch. We measure how your store performs in the field, not in a lab, and prioritize fixes by the revenue they protect or recover.

That covers Core Web Vitals, checkout friction, mobile behavior, and the small breakages that testing tools never catch. We make changes, measure them, and keep the ones that work.

Who it is for

  • Stores with traffic that converts below where it should
  • Teams whose Lighthouse and Core Web Vitals scores are dragging
  • Brands that have added apps over the years and feel the site getting slower
  • Merchants who want changes backed by data, not opinions

The engagement

  1. Measure

    We pull field data, session recordings, and your analytics to find where orders leak.

  2. Prioritize

    We rank fixes by revenue impact and effort, then agree on the order with you.

  3. Ship and test

    We make changes in small, measurable batches and watch the numbers.

  4. Report

    You get plain numbers on what moved and what did not.

Results.

For Play product page
+15%
Conversion Rate
For Play

Product page rebuild for an intimacy chocolate brand.

Read the case study
Nc'nean Distillery homepage
18%
LCP Reduction
Nc'nean Distillery

Migration from a 1.0 theme to Shopify Horizon.

Read the case study

Common questions.

Do you run A/B tests?
When there is enough traffic to reach significance, yes. When there is not, we make judgment calls and measure the trend instead of pretending a test is conclusive.
How fast can our store get?
Most stores we work on reach good Core Web Vitals on mobile. How far past that depends on your theme and app load.
Will you remove our apps?
Where an app costs more in performance than it returns, we will say so and offer to build the feature into the theme.
Where do you start?
With field data, session recordings and your analytics. We find where orders leak, then rank fixes by revenue impact and effort and agree on the order with you.
Is optimization a one-off project or ongoing?
It can be either. A redesign or a new feature is a one-off project. Many clients keep us on to keep finding and shipping improvements to conversion rate and average order value.
How do you report results?
We ship changes in small, measurable batches and give you plain numbers on what moved and what did not.
What does it cost?
Every project is scoped individually. Book a 30-minute scoping call, we go through your requirements, and we follow up with a clear proposal and price. There is no commitment until you see the scope.

Let's talk about your project.

Book a 30-minute scoping call. We'll go through your requirements, answer your questions, and follow up with a clear proposal and price. No commitment until you see the scope.

Request a scoping call