A product page rebuild that lifted conversion 15%.
For Play, an intimacy chocolate brand, had a product page that made shoppers work to find what was in the chocolate and how bundle pricing worked. We rebuilt it with a clear hierarchy and a bundle-and-save selector, and conversion rate rose 15%.
The challenge
For Play sells a product that needs explanation. Customers arriving on the product page had to work to find what is in the chocolate, how the bundle pricing works, and why ten thousand couples have bought it. The page held the information but did not sequence it, and the conversion rate reflected that.
What we did
- Rebuilt the product page with a clear hierarchy: social proof at the top, benefit-led description, then purchase options
- Built a bundle-and-save selector that shows per-box pricing and savings directly in the buy area, so the discount is visible at the moment of decision
- Moved ingredients and benefits into structured accordions so the detail is available without pushing the buy button below the fold
The result
Conversion rate rose 15%. The bundle selector also shifted order composition toward multi-box purchases, raising average order value.
Common questions.
What did you change on the For Play product page?
How much did conversion improve?
Why does a bundle selector help conversion?
Nc'nean
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