A product quiz that lifted attributed revenue 23%.
Slingshot Sports' deep, technical watersports catalog was losing newer riders who could not tell which gear fit their sport and skill level. We built a custom product quiz connected to Klaviyo and Looker Studio, and attributed revenue rose 23%.
The challenge
Slingshot sells technical gear across kite, wing, wake, foil, and surf. The catalog is deep and the products are specification-heavy, which works for experienced riders and loses everyone else. New customers could not tell which package fit their sport, skill level, and conditions, and that uncertainty showed up as abandoned sessions and support questions. Slingshot needed a way to guide customers to the right product without flattening the catalog.
What we did
- Built a custom product quiz that asks about sport, experience level, and riding conditions, then recommends specific products from the live catalog
- Integrated the quiz with Klaviyo so each completion captures the customer's answers as profile properties for segmented follow-up
- Built automated flows that follow up on quiz results with recommendations matched to the customer's answers
- Built a Looker Studio dashboard that tracks quiz starts, completions, revenue attribution, and answer distribution, so the team can see what customers are looking for
The result
Attributed revenue rose 23%. The quiz now doubles as a data asset: every completion tells Slingshot what sports and skill levels are walking in the door, and the merchandising team can see it in one dashboard.
Common questions.
What does the Slingshot product quiz do?
How does the quiz connect to email marketing?
What were the results?
Working with James and his team has been an absolute pleasure. His response time was instant, and his team is extremely knowledgeable. James completely rebuilt our Slingshot Sports Shopify site from the ground up revamping the theme, improving site architecture, and delivering a faster, cleaner experience across the board.
AJ
For Play
Let's talk about your project.
Book a 30-minute scoping call. We'll go through your requirements, answer your questions, and follow up with a clear proposal and price. No commitment until you see the scope.